Hi, I'm lily.
Music is at the heart of everything I do, and I’m thrilled to embark on my journey in the industry.
I'm a former choir kid, a self-proclaimed music junkie, and always ready to send you a playlist. I have a deep love for music and art, social media marketing, and public relations, and I also enjoy photographing my friends and the vibrant local scene.
As a freelance photographer, writer, and social media manager, I help musicians, small businesses, and individuals grow through intentional, story-driven content creation.
I also have experience as a Social Media Coordinator for Insomniac Events, where I conceptualized and organized social media content for festivals, venues, and brands such as EDC Las Vegas, Beyond Wonderland, Bassrush, Countdown NYE, Escape Halloween, Lost in Dreams, Dreamstate, Insomniac Events, and more.
I previously worked as a public relations and brand management intern for TREND PR, where I helped shape the online presence and media strategies for local artists.
I graduated with the Class of 2024 from California Polytechnic State University, San Luis Obispo, earning a Journalism degree with a concentration in Public Relations and double minors in Integrated Marketing Communications and Photography.
My love for storytelling began as a music writer and later editor-in-chief of my high school newspaper. I continued my career as a student journalist and worked for Cal Poly's Mustang News and KCPR as a writer, photographer, marketer, and social media manager. I interned for DoLA in the Summer of 2022 and became an assistant for Cal Poly's Public Relations and Communications team and Photo Editor for Mustang News.
In the summer of 2023, I had the incredible opportunity to study abroad in Florence, Italy, with the CEA CAPA Arts & Business Program. During my last years of undergrad, I led marketing campaigns for Traveling Haüs Productions Co. and SubSessions.
No matter where my journey takes me next, my goal remains the same: to create, connect, and elevate artists, people, and experiences through photo, words, and intentional content. From musicians to small businesses to individuals with a story to tell, I believe the best stories are still waiting to be told, and I can’t wait to help bring them to life.
Stay tuned! xo
